- Start every feature with a one-page plan and a rollback path.
- Keep feature flags simple: one flag per behavior, named after the user-facing outcome.
- Automate only after the third repetition; until then, scripts beat platforms.
- Protect releases with checklists that fit on a single screen and are easy to follow when you’re tired.
The goal is to keep the blast radius small so experimentation feels safe. When teams trust their guardrails, they ship more often—and with happier users.